I reckon that the best way of selling anything to any business or organization is to fundamentally understand what they exist to deliver and how technology and information can help them do that more quickly, more efficiently and with better outcomes for their customers, their staff and their owners / stakeholders. In other words - give them what they really need, by way of wireless connectivity, don't be a slave to anybody or organization who tries to suggest that one size fits all. Your latest car magazine might tell you 'this Ferrari is the best car in the world', but if what you need to do is carry eight kids to the supermarket, it wouldn't be your choice. New customers keep buying Meraki. Existing Meraki customers keep renewing their licences...
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