I think these are the 3 main trends for us: 1. User Experience Good processes, good working and good reationships need a good user experience. Technology should, as much as possible, get out of the way. I'm not talking about a facebook black box approach but a serious appreciation of the needs of others. If we ask the questions the right way, we will get the right data and everyone's experience will be good. 2. Taking privacy and security seriously But that doesn't mean that we don't take people's expectation of privacy less seriously. If our users are going to trust us and our decision making then we need to assure them that we respect them as people. In digital transformation we don't chuck out good practise just because it doesn't meet our design [or corporate] needs, instead we build that in. 3. Collaborative working At the end of it all, this is where we want to be. I'm really serious about collaboration. Whether it's documents, desicion making, relationships as part of our digital transformation we need to learn from each other. Users must feel empowered to come forward with their ideas and make their own decisions, our management need to feel they have the space to lead. If we've done this then our customers can trust us and our digital transformation.
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