Agreed that x.x.z.z should be source and the other as destination. Also make sure the computers you are testing from are not whitelisted. Lastly see if you can test something other than ping if it has any other services. And for testing's sake try setting the Deny Any to Deny ICMP. For some reason, I seem to remember that 'Any' possibly doesn't include ICMP but I could be remembering that incorrectly.
Adam R MS | CISSP, CISM, VCP, MCITP, CCNP, ITILv3, CMNO
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