Meraki Wifi Location Analytics integration with POS for Retail

[ChrisL2021]

Hi there,

Can I check any of you have come across the use case to integrate Meraki wifi location analytic with POS to provide valuable insights into customer behavior and foot traffic patterns in retail stores. When combined with POS data, these insights can help retailers make informed decisions about store layout, staffing, and product placement.

[PhilipDAth]

Several players are doing this.  However it took a real hit a couple of years ago when mobile manufacturers moved to using privacy MAC addresses for WiFi.

The trend I have seen is a move away from WiFi analytics for retail towards camera-based analytics instead.

https://meraki.cisco.com/products/smart-cameras/video-analytics/ 

Things like "head counting", queue counting, etc, are much more reliable when using camera-based analytics.