You can not do this.
You can emit a bluetooth beacon, but this beacon has to be processed by an app on the users device. Hence the reason SplashAccess have an app.
Bluetooth beacons are typically used to establish a users location (hyper location). For example, they are within 2m of the beacon.
For example, if you had a hardware store and a special on hammers and had an AP in the hammer area of the isle, and the user had an app on their device that could process the beacon, you could present the user with info as they walked past the hammers.