@amorb to add to the reply from @RyanB I just wanted to add that while there's no bluetooth pairing, there are plenty of really cool things that can be developed when leveraging Meraki APs as BLE beacons. That is, it becomes simple to initiate mobile technology actions based on user proximity and apps can be built (by you or 3rd party developers and partners) that react to the beacon transmissions, and allow a business/school/etc to interact more personally with customers/users/students through mobile apps.
There are plenty of examples: home and office automation, proximity-based marketing (like in retail, popping coupons for camping equipment when you enter the sporting goods department), college/university campus wayfinding and other kinds of student engagement (walk past the dining hall and the menu pops up, or walk into the library and be directed to available quiet rooms), or public event interaction, or self-guided museum tours, etc, etc.
Many technology partners are leveraging BLE and Meraki's APIs to deliver new, helpful and powerful user/customer experiences. Check out https://create.meraki.io and https://apps.meraki.io for a BUNCH more information.