I had this issue too. the short answer as laid out below is that VPP does not support in-app purchases nor subscriptions.   That said, the work around I did was:   Assign the app to an VPP Apple ID (We had already established a corporate catch-all Apple ID prior to VPP) Assign a particular user to receive the invites for licenses (in this case me, note invite email does not have to equal Apple ID used for these assignments) Deploy App On device go to App Store, sign in with assigned Apple ID and download app onto device (limitation 10 devices) Purchase subscription/in-app purchase via app This process is outlined via: https://documentation.meraki.com/SM/Apps_and_Software/Apple_Volume_Purchase_Program_(VPP)   Thus far I have tested this process with an in-app purchase on an Apple TV and a Subscription on an iPad app.   Ideally Apple should enable this via Business Manager, but being it's 2020, I'm not holding my breath.   ... View more