B2B custom Apps - Business Manager

A model citizen

B2B custom Apps - Business Manager

I just had a problem with this topic and wanted to share my experience.


In Apple Business/School Manager there are two App sections, AppStore and customized (B2B) Apps


Bildschirmfoto 2021-02-12 um 09.44.16.png



In a first step, we've been able to sync the customized App through our VPP token and everything went fine. Now some days ago we force synced the VPP account and the customized App changed it's name to "Unknown (adamId xxxxxxxxxxxx)"


After contacting support, they activated a feature on our backend so we gained the ability to add such Apps manually now.


Bildschirmfoto 2021-02-12 um 09.48.37.png



Currently it seems to work, but I'm wondering why this approach, why did the behavior changed and why there is nothing to find about it in the docs? @Noah_Salzman @Kevin_C 

3 Replies 3



i have the same problem, what can I do?

Thank you in advance for your help.



A model citizen

Contact support and they shall unlock the B2B Apps feature like in my second image

@beks88  thanks for sharing, very useful to know this. 

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