Finally, I've found the problem.
All starts with the Developer Apple Account. With this account one can develop and sign Apps to be distributed in AppStore or as Ad Hoc. Ad Hoc means a list of already registered in this account devices. If a target device is not registered by Xcode in this account the provisioning will fail (the App wont install).
I did open the file named embedded.mobileprovision inside of .ipa file and saw listed all registered in my account iOS devices the app may be installed on, no less, no more.
Conslusion: In order to distribute In-House developed Apps to unlimited amount of devices an Enterprise Developer Account is needed with which can be generated In-House mobile provisions profiles not limited to dedicated list of registered devices.
In this case embedded.mobileprovision contains a key as following:
<key>ProvisionsAllDevices</key>
<string>true</string>
and not :
<key>ProvisionsDevices</key>
<array>
.....
.....
.....
</array>
Info: Source