Hello
Not sure if this is the correct category. Word or mouth is powerful. I´m using a German bank N26 and they have a powerful invite friends capability where you send a link to a friend or family member and receive 15 euros on your account when invitation is accepted and new account has been created.
https://support.n26.com/read/000001424?locale=en
Maybe similar approach might boost sales for Meraki Go - like invite your friend or business partner to use Go - validate the order and then receive free AP/license etc.